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The/Nudge Foundation

The/Nudge Foundation supports skill development among underprivileged youth and improves the livelihoods of families across urban and rural India.


Investee The/Nudge Foundation, founded 2015
Location Pan-India with HQ in Bengaluru, India
Sector Education (Skilling)
Funding start July 2021
Funding type Grant




India has one of the world’s largest youth populations of working age (with ~250+ million youth aged 15-29). Unfortunately, less than 50% of the youth coming out of institutions of higher education are deemed employable.

Further, ~65% of the population reside in rural areas, with more than 200 million people living in poverty. Most of these families are engaged in low-productivity agriculture with suboptimal and seasonal incomes. Historically, a dearth of suitable livelihood opportunities has led to significant overemployment in agriculture, resulting in the mass migration of rural workers to cities in search of jobs.

There is an acute mismatch between the aspirations of youth, their job readiness and employer needs in urban India. With the service sector contributing significantly to net new jobs in India, the need to focus on youth employability in the service sector is imperative in order to reap the demographic dividend and ensure gainful employment and mobility for the youth.


The/Nudge Foundation was established in 2015 with the goal of alleviating poverty sustainably and at scale. The/Nudge skills youth and families across rural and urban India, to increase their incomes and improve their livelihoods. The organization also helps build the capacity of NGO and government partners to deliver effective skilling interventions.

The organization implements programs across three high-impact verticals:

  1. Centre for Skill Development and Entrepreneurship (CSDE): to facilitate gainful employment and economic mobility for underprivileged youth
  2. Centre for Rural Development (CRD): to enable rural families to come out of extreme poverty.
  3. Centre for Social Innovation (CSI): to nudge and nurture top talent to solve for India’s development challenges.

In just the few years since its foundation, The/Nudge has uniquely positioned itself as a leading skilling organization, offering livelihood solutions for both urban and rural India. Under the three high-impact verticals, The/Nudge has reached over 15 million people to date. The organization also runs ‘The Forum’ – a global platform for stakeholders in the development sector to come together and advance India’s development.

Impact depth

The/Nudge’s impact has been validated through internal impact assessments and M&E data; select KPI’s demonstrating program effectiveness include:

Centre for Skill Development and Entrepreneurship

65% increase in salary | 3x more satisfied with their jobs | 2x increase in savings

Avg. jump of 1 level in English proficiency | 82% of youth had improved communication skills

Centre for Rural Development

20% of beneficiary families now own a kitchen garden, ensuring access to nutritious food and livelihood opportunities

54% of women from families enrolled in SHGs with improved savings & access to credit

Centre for Social Innovation

Avg. survival rate of nonprofits incubated under CSI: ~90% | Avg. grant multiplier ratio: ~9x

Vertical Impact metric Till FY21
Centre for Skill Development and Entrepreneurship # of youth trained 10'000+
Centre for Rural Development # of families supported 80'000+
Centre for Social Innovation # of NGOs incubated/accelerated 100+



By investing in The/Nudge, we align with and contribute to three of the United Nations’ Sustainable Development Goals.