Business-To-Rural (B2R) is a rural Business Process Management (BPM) company which provides outsourcing services to domestic and international clients, creating jobs locally.
Agriculture is unable to provide adequate means of income to predominantly rural populations in the hill regions of North India
Alternative long-term and stable livelihood options for youth of these regions are non-existent or limited to unorganized tourism
This results in rampant migration to nearby cities like Delhi or Dehradun, where youth are employed in low-value, low paying jobs that offer low savings opportunity and add little to their skills profile
Solution
B2R is a rural Business Process Management (BPM) company which provides outsourcing services to domestic and international clients
B2R establishes 50 to 75 seat centers in the hilly regions in North India where it hires local youth who are typically high-school graduates
Youth hired by B2R receive extensive training (up to 4 months) before they are placed in the centers and get frequent opportunities to develop new skills
Impact depth
B2R hires youth, including over 60% girls, from families with avg. household income of USD 30 p.m., pays them USD 90 p.m.
Increased household income indirectly impacts on average three people per household, and spurs economic growth in the region due to increased spending
