Skip navigation Scroll to top
LGT
Scroll to top

Business-To-Rural (B2R)

Business-To-Rural (B2R) is a rural Business Process Management (BPM) company which provides outsourcing services to domestic and international clients, creating jobs locally.

Facts

Investee B2R, founded 2009
Location India
Sector ICT
Funding period 2012-2014
Funding type Equity
Website http://www.b2r.in/

 

Impact

Context

  • Agriculture is unable to provide adequate means of income to predominantly rural populations in the hill regions of North India
  • Alternative long-term and stable livelihood options for youth of these regions are non-existent or limited to unorganized tourism
  • This results in rampant migration to nearby cities like Delhi or Dehradun, where youth are employed in low-value, low paying jobs that offer low savings opportunity and add little to their skills profile

Solution

  • B2R is a rural Business Process Management (BPM) company which provides outsourcing services to domestic and international clients
  • B2R establishes 50 to 75 seat centers in the hilly regions in North India where it hires local youth who are typically high-school graduates
  • Youth hired by B2R receive extensive training (up to 4 months) before they are placed in the centers and get frequent opportunities to develop new skills

Impact depth

  • B2R hires youth, including over 60% girls, from families with avg. household income of USD 30 p.m., pays them USD 90 p.m.
  • Increased household income indirectly impacts on average three people per household, and spurs economic growth in the region due to increased spending
Impact Reach 2009 2010 2011 2012 2013 2014 2015
# youth hired p.a. 30 60 130 270 560 1'170 2'395
# indirect beneficiaries p.a. 90 180 390 810 1'680 3'510 7'185